A key part of getting ROI on content marketing is promoting your content. If you use Chrome, then consider Wistia’s Soapbox extension. It lets you quickly create and share videos right from the browser. With built -n templates and the ability to add images and charts, you can have an appealing infographic in a few minutes. It’s ridiculously easy to make a blog post header, social media graphic, or even an ebook cover. Animation doesn’t get much easier than the Boomerang app from Instagram. This has recently been added to Facebook Stories so you can create quick stop-motion videos for both platforms.
Now that you’re familiar with the many types of marketing strategies and understand the investments, risks, and rewards of using each tactic, it’s time to dig in. Because it’s complicated, many brands may want to avoid or overlook these marketing strategies. While it may seem like stuffing keywords into your content will get better results, it is risky. As you approach your on-site SEO, stick with tactics that improve the quality of your content while still giving the appropriate signals to search engines. Search engine optimization is a marketing strategy that includes a large group of tactics, so we’ve separated them into three categories. Some of these marketing strategies do come with risk considerations as they relate to investment. A few of the tactics may not be as effective as other tactics; they may be too expensive for the reward.
Consider hiring a consultant or outsourcing your marketing efforts to a small business marketing agency. “Often people fall into the drag-and-drop trap, ” Jaenke said. Your audience is out there, but they might not know about you if you aren’t putting your business out there. She has 15 years experience in demand generation, content marketing, and campaign management.
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For traditional marketing tactics that come with risks, you may want to test the strategy before investing a great deal of resources. These are basic marketing strategies that have been around for decades. While many modern marketers choose to focus solely on digital strategies, they should still consider a few of these valuable tactics. So when you consider which types of marketing strategy to use, you should always consider if the risk and reward are worth the investment. Jeff Bullas regrets not starting to build his email list earlier. That’s what Blendtec did, increasing sales by 700% over three years with its viral Will It Blend? For example, AARP The Magazine connects with 37 million readers and 22 million households via a print publication.
“Generally, we work the idea that businesses should spend 5% of their revenue on marketing if they are bringing in $5 million or less, and 8% if they are bringing in more than $5 million, ” he said. You could do all your marketing in-house, but it might not be your best bet.
It’s not always easy to keep those content marketing ideas flowing. In this section, we provide some examples of content marketing to inspire you. And you can use a tool like Outbrain to show your content on other people’s sites. You can use the tools listed above for free, but any good content strategy includes a mix of organic and paid promotion. It lets you connect multiple services together, so you can easily cross-post content. And it integrates with OptinMonster, letting you connect our marketing campaign software to almost any web service. This means you can keep track of conversations related to your niche, and use that information to share relevant content.